El & El Wood Products
Digital Media Specialist
Overview
During my time as Digital Media Specialist at El & El Wood Products, I managed a variety of digital communication initiatives supporting customers, employees, and internal teams. My role combined visual storytelling, website management, social media, internal communications, and process improvement.
Working with a company that sold highly visual products, I focused on creating content that helped customers better understand what we offered. Many products required customers to visualize how they could be used, so I developed digital assets that showcased products in realistic settings and helped bridge the gap between a product description and the customer experience.
Project 1:
Product Visualization & Digital Marketing Content
Goal
Help customers better understand products by creating visual content that demonstrated how products could be used and where they fit within their projects.
My Role
I created and edited product imagery using Adobe Photoshop, placing company products into realistic environments and creating visuals that helped customers visualize possibilities before making purchasing decisions.
I also developed digital assets used across marketing channels, ensuring product information was presented clearly and consistently.
Responsibilities
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Edited and enhanced product photography using Adobe Photoshop, adding in our products to images.
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Created product visualization images to support customer decision-making.
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Developed digital marketing graphics and promotional materials.
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Selected imagery and messaging to highlight product benefits.
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Collaborated with internal teams to determine customer needs and improve product presentation.
Tools
Adobe Photoshop
Adobe Creative Suite
Digital Asset Management
Project 2:
Website & Digital Content Management
Goal
Improve the customer experience by keeping website content current, visually engaging, and easy to navigate.
My Role
Managed front-end website updates, including banners, product images, text updates, and promotional content. I created visual elements such as product carousels to improve product discovery and help customers explore available options.
Responsibilities
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Updated website banners, imagery, and written content.
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Created product carousels and digital features to highlight inventory.
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Maintained accurate product information across digital platforms.
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Collaborated with internal teams to improve website organization and usability.
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Supported backend data improvements by identifying inconsistencies and creating more efficient processes.
Tools
Website CMS
Adobe Photoshop
Excel
Digital Content Management
Project 3:
Employee Communication & Engagement Initiative
Goal
Identify communication gaps between employees and leadership and better understand employee experiences within the organization.
My Role
Designed and managed an internal communication project focused on employee satisfaction, workplace communication, and identifying areas where employees felt disconnected from leadership.
I collaborated with CEO-level leadership to develop the project goals and then independently managed the execution, including collecting, organizing, and analyzing employee feedback.
Responsibilities
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Developed employee communication strategy and survey approach.
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Collaborated with executive leadership to identify goals and desired outcomes.
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Managed project implementation from planning through data collection.
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Organized and reviewed employee feedback to identify trends and areas for improvement.
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Presented findings that leadership used to make organizational changes.
Skills Demonstrated
Internal Communications
Project Management
Research & Analysis
Executive Collaboration
Employee Engagement
Project 4:
Social Media Management
Goal
Increase brand visibility and maintain consistent communication with customers through social media channels.
My Role
Managed company social media accounts by planning content, selecting imagery, writing copy, and coordinating posts.
Responsibilities
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Developed social media content calendars.
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Selected images and videos aligned with brand messaging.
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Wrote captions and promotional messaging.
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Published and maintained social media content.
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Evaluated content performance and adjusted strategy.
Social Media
Project 5:
Data Organization & Process Improvement
Goal
Improve efficiency by identifying outdated, inconsistent, or inaccurate information within company systems.
My Role
Supported internal efficiency projects by reviewing spreadsheets, identifying errors, updating information, and helping teams improve data organization.
Responsibilities
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Audited spreadsheets for accuracy and consistency.
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Updated records and corrected errors.
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Identified opportunities to streamline workflows.
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Joined a cross-functional team focused on improving website efficiency and backend processes.
Skills Demonstrated
Data Management
Process Improvement
Attention to Detail
Cross-functional Collaboration
