Overview

As a Sales & Marketing Relationship Manager at CoreALM, I supported client engagement and marketing initiatives for an enterprise software company. My role focused on coordinating communications, supporting virtual and in-person events, and developing marketing content that helped strengthen client relationships and business development efforts.

Although my time with the company was relatively short, it gave me valuable experience working in a fast-paced environment where collaboration, organization, and clear communication were essential.

Client Communications & Marketing Support

Goal

Support business development by creating consistent client communications and marketing materials.

My Role

I partnered with the sales and marketing teams to create customer-facing communications that supported webinars, client outreach, and ongoing engagement.

Responsibilities

Wrote and edited marketing emails and client communications.
Assisted with blog content and promotional messaging.
Supported marketing campaigns that encouraged client engagement.
Worked closely with sales and leadership teams on communication efforts.

Skills

Professional Writing
Marketing Communications
Content Development
Cross-functional Collaboration

Webinar & Event Coordination

Goal

Support virtual and in-person events that strengthened client relationships and showcased company expertise.

My Role

I coordinated logistics for webinars and helped organize a client conference by working with internal teams to ensure communication and planning stayed on track.

Responsibilities

Scheduled meetings and coordinated webinar logistics.
Assisted with conference planning and event preparation.
Worked with multiple departments to keep projects moving.
Supported communication before, during, and after events.

Skills

Event Coordination
Project Management
Organization
Stakeholder Communication

Client Relationship Management

Goal

Connect with new potential clients, reconnect with former clients, and strengthen existing relationships.

My Role

I conducted targeted outreach to former clients and worked with the sales team to identify opportunities for renewed engagement.

Responsibilities

Managed communication with prospective and existing clients.
Maintained customer information within CRM systems.
Contributed to more than $500,000 in sales pipeline growth through targeted outreach efforts.

Skills

Relationship Management
CRM
Communication Strategy
Business Development Support

Reflection

My role at CoreALM gave me a behind-the-scenes look at how communication supports business development. Coordinating webinars, organizing event logistics, and creating client communications showed me that successful projects rely on strong planning, teamwork, and attention to detail.

*Due to the proprietary nature of client work and company materials, examples from this role are described rather than displayed.*